A logo and branding project centered on creating a strong, timeless visual identity. The set features a bold bear icon representing strength, durability, and connection to the natural landscape, supported by a restrained palette of earthy grays and browns. Dark and light variations were developed to ensure versatility across print and digital applications, resulting in a cohesive identity that communicates rugged professionalism and enduring quality.
Early Renditions & Old Name
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Second Rendition & New Name
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Finalized logo
Designs in Use
