What if air could be fashionable?
CHASON, the collaboration between CHANEL and Dyson, combines elite engineering with timeless design, delivering a powerful and beautiful essential oil diffuser that does not only fill a space with an artificial scent, but uses technology to remove any toxins from the scent itself, allowing only the pure oils of the blend to be released.
Brand Positioning Maps
CHANEL Brand Map
Dyson Brand Map
Quality-Based Positioning Strategy
Craftsmanship / Premium / Limited Edition
Brand Pyramid
Early Product SketchES
early logo sketches
Refined Oil Diffuser Sketches
Refined Logos
Color Palette
#2E2E2C
#E9E5E0
#B3BFBC
Logo System
Primary Logo System
Logo System
Primary: IvyPresto Display Regular
Secondary: Neue Haas Grotesk Text Pro 55 Roman
Primary Logo Specifications
Secondary Logo Specifications
Product Renderings
Essential Oil Dropper Bottle
Essential Oil Dropper Bottle
Essential Oil Dropper Bottle
Essential Oil Diffuser
Essential Oil Diffuser
Essential Oil Diffuser
Essential Oil Diffuser
Product Renders
